250 Prices Fork Road
Blacksburg, VA 24060
(540) 555-1234
e-mail: ghijkl@vt.edu
March 14, 2000
Ms. Charlene Prince
Director of Personnel
Large National Bank Corporation
Roanoke, VA 24040
Dear Ms. Prince:
As I indicated in our telephone conversation yesterday, I would like
to apply for the marketing research position you advertised in the March
12th edition of the Roanoke Times and World News. With my undergraduate
research background, my training in psychology and sociology, and my
work experience, I believe I could make a valuable contribution to Large
National Bank Corporation in this position.
In May I will receive a Bachelor of Science degree in Psychology with
a minor in Sociology from Virginia Polytechnic Institute and State
University. As part of the requirements for this degree, I am involved
in a senior marketing research project that has given me experience
interviewing and surveying research subjects and assisting with the
analysis of the data collected. I also have completed a course in
statistics and research methods.
In addition to academic work, my experience also includes working
part-time as a bookkeeper in a small independent bookstore with an
annual budget of approximately $150,000. Because of the small size of
this business, I have been exposed to and participated in most aspects
of managing a business, including advertising and marketing. As the
bookkeeper, I produced monthly sales reports that allow the
owner/buyer to project seasonal inventory needs. I also assisted with
the development of ideas for special promotional events and calculated
book sales proceeds after each event in order to evaluate its success.
I believe that the combination of my business experience and social
science research training is well-suited to the marketing research
position you described. I have enclosed a copy of my resume with
additional information about my qualifications. Thank you for your
consideration. I look forward to receiving your reply.
Sincerely,

Jessica Lawrence
Enclosure

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